Christian marketing, or marketing as a Christian business owner, is more than just putting Bible verses on your products. Marketing takes on a whole new dimension when you talk about your beliefs. In this article, we want to discuss a simple framework to think about when you are marketing as a Christian entrepreneur.
Marketing is not all the ads you create nor is it the slogan you have on your web page. Those can be part of marketing, but I want us to have a better definition of marketing.
Marketing is getting the message about your product or services in front of the people who need it most.
First, marketing is about how you help your customers. What solution do you have? What problem do you solve? Highlight the way you can help your customer and you will be on your way to a clear, pinpointed marketing message for your business.
Second, marketing is doing everything you can to get your message in front of the perfect customer. You must be where your ideal customer hangs out in the real world and online. That means if your ideal customer watches videos on Youtube, you should have your message on Youtube. If your ideal customer, goes to a specific gym, you should find a way to have your message at that gym.
While big companies such as Forever21 and In-N-Out Burger quietly stamp Bible verse John 3:16 on the bottom of their bags and cups, other companies are more outward in their devotion. But when it comes to integrating faith into your branding or business, it often can be a tricky line to toe.
Regardless of the size of the company, faith-based marketing can help reach an expansive Christian demographic with an estimated purchasing power of around $5.1 trillion a year.
One of the things that makes the faith-based market unique is they gather weekly as a group to share and fellowship with each other.
That means the opportunity for information to spread, including product endorsements, is huge, particularly since people trust recommendations of peers with similar interests.
For Christians in America, their faith in Jesus Christ is a defining characteristic, which makes word of mouth in that community more powerful than it would be for other communities.
Marketing is focused on the customer
I want to make sure you understand the difference between features and benefits. Features are what your product does or has. Benefits are the results of your product for the end user.
Everything you do in marketing should focus on the benefits. Let your customers see the end result of using your product. Make sure everything you create for marketing purposes is focused on the customer. You don’t say “we do this for you” instead, you say “you get these results and we can help.”
Marketing is about the message
The message is the core of what you do in your business. As a Christian business owner, you probably have your faith as part of the core of what you do. There is nothing wrong with including Jesus in your marketing, but make sure you don’t force the issue.
If you company works exclusively with Christians, like a Christian book store, then everything should have a Christian focus to it. If your business helps people regardless of what their beliefs, like a regular book store with a Christian book section, you may not need to have a Bible verse on everything you create.
Jesus model of Marketing
I don’t want to get into semantics here, but let’s be honest. Jesus had a great public relations team. He may not have done marketing like we do it today, mainly because they did not have computers back then, but people always knew when He was coming to a town and they gathered to see Him.
I don’t think if Jesus was around today, He would put up billboards. That just wasn’t His style. He always built relationships (fans) and the fans readily told others. Just look at the woman at the well. He had a conversation with her, offered what He had, and she went home and told the entire town about Him. Jesus went to where people were gathered.
On the next level, once Jesus got a large crowd following Him, He went off to the mountain to share His message with all of them. He fed an entire crowd with a few fishes and loaves because they followed Him to the mountainside. That miracle could never have happened if Jesus had not build the relationships with individuals first.
You are a Christina business owner. You have a business that helps people.
You must do everything you can to make sure that everyone who needs your business knows what you have to offer.
Your actions, the way you treat your employees and customers, will tell your story. If you can identify yourself as being a Christian and that your business is guided by Christian principles, other Christians will want to reward you and give them your business.
Then, once people can see that you care and they see that you are running your business different, you have a platform on which to share the saving message of Jesus Christ.
Once you have a relationship, you can be the bridge that brings people one step closer to knowing Jesus.
***Dr Laura is currently offering a FREE CONSULTING CALL for all that would like to speak directly with her about starting, growing, or scaling your business TODAY! Schedule YOUR FREE CONSULTING CALL TODAY!
A great Christian business marketing company I have used in the past is Lawrence Allum’s. Feel free to visit his site and set up a strategy call with him. http://think-moa.com.au/